COVID-19 digital health education campaign: Culturally nuanced, tribally directed

Earlier this summer, the Northwest Native American Center of Excellence (NNACoE) at OHSU received a CARES Act grant to address the impact of – and limit the spread of – COVID-19 in tribal communities across Oregon, Idaho and Washington. The CARES Act funds are being used to further collaborations between the center and the Northwest Portland Area Indian Health Board (NPAIHB), including a series of public service announcements.

Last week, NNACoE, NPAIHB, We R Native and We Are Healers released “Brothers,” a one-minute video exploring loneliness and isolation during COVID-19.

The video shows how two brothers are staying connected while physically distancing, and how they remind each other that they are supported.

Tribally directed content offers solutions and ideas for adapting within one’s culture while protecting their self and their community during the pandemic, the team says.

Stay tuned to NNACoE’s Visual Stories page for future PSAs in the series.